Alap Patel has been directing music videos and short films for six years since attending New Jersey City university for Film and Video Production. His career began with college peer, ROCK DAVIS, and the two have formed a production company, ARK MULTI-MEDIA, and have since been co-directing under the name: ARK. Although the bulk of his work has been music videos, he is endeavoring his passion for movies with a story he has written which is currently in the early stages of development. In the meantime, he is excited at the opportunity he has been given to collaborate with talented musicians and other people in the entertainment business.